Browzwear
- Brand
- Marketing
- Design System
- Visual Identity
- Research & Strategy
Raised $35M from Radian Capital. Pioneer of 3D Digital Fashion Solutions, trusted by top brands to transform apparel development and virtual sampling.
Blending Fashion with Technology
- The Challenge
Before the brand’s refresh, Browzwear had an established presence in the market, but the connection between the innovative 3D garment designs and the technology behind them wasn’t clearly communicated. The challenge was to showcase the stunning 3D garments while also emphasizing the groundbreaking technology, creating a cohesive narrative that highlighted both the aesthetics and the innovation.
- The Solution
The focus was on creating visually striking outputs that highlighted the garments while subtly integrating the technological elements. Each design was created using advanced 3D software, with care taken to ensure the tech didn’t overshadow the creative work. This approach allowed Browzwear’s vision to shine, with amazing garments powered by cutting-edge technology.
A Unified Brand Story
- The Evolution
After the brand was redefined, the connection between technology and aesthetics became much clearer. The new branding visually aligned with Browzwear’s innovative tech, creating a seamless integration between design and technology.
To bring this story to life, the process began with a deep strategic exploration that led to the creation of the brand essence: Connected by Creation—a concept that framed creativity as the unifying force across the entire fashion value chain, from sketch to store.
